i'm rita, a strategic web designer keeping revenue increase and audience connection at the forefront of what i do.
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About Me.
the 9 to 5
the freelance
the pixels & paper
the
journey
Since graduating college in Marketing, I always dreamt of doing creative work. However, as life has it, my career path took a turn in Finance. Having worked in Finance for over 7 years, it made me appreciate the exposure I received in learning what it takes - financially - to run a profitable business. It's altered my way of thinking, where now I measure how every action translates in the health of the business. It's made me analytical, detailed, and if you will, obsessed with decision-making that increases profit.
But, I always knew eventually I wanted to lean more into my true power - the creative side - and combine it with my Marketing knowledge and business skills the corporate world has taught me so I could make a greater impact through helping others - so I decided start freelancing on the side.
THE FREELANCE
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the 9 to 5
the freelance
the pixels & paper
For the last two years, I have ventured into freelancing alongside my full-time job, driven by a passion for making a real difference for small businesses. I'm not just a designer; I'm a reliable partner committed to helping entrepreneurs make smart design choices and craft enduring brands.
Along the way, I've collaborated with startups and entrepreneurs, and my heart truly belongs in fueling the success of small businesses in the digital realm. With me in your corner you're gaining more than a designer - you're gaining a trusted collaborator committed to bringing your vision to life and driving meaningful impact for your business
THE Pixels & paper
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the 9 to 5
the freelance
the pixels & paper
With 2 years of web design work, along with a degree in Marketing and close to a decade of business experience under my belt, I felt a calling to take the next step and start my own web design studio.
The idea behind Pixels and Paper Studios was fueled by a passion for crafting transformative experiences that breathe life into your brand.
Pixels and Paper Studios is dedicated to merging the digital and physical realms, by delivering tomorrow's vision with today's pixels. Starting with curiosity to learn about you, your business, and industry to crafting compelling narratives and visuals, my mission revolves around delivering experiences that resonate with your audience and elevate your brand.
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the
approach
Are you an interior designer, life coach, real estate agent, or esthetician struggling to turn prospects into clients due to a weak online presence?
Your business might share an industry with many others, but your essence, goals, and talents are entirely unique. And the real question is "How can we build an authentic website that drives revenue?"
My approach combines design thinking, user persona, and usability, capturing the entire web design ecosystem: you, your audience, and the website.
It's not just about aesthetics; there's true science behind web design, often determining that crucial first connection with your prospect. Working with me ensures we create a strategic website that builds trust and credibility with your customers, positioning your business for growth.
how it works
:
step 1
step 2
step 3
Design Thinking
User Persona
Usability
Let's work together to create a website that speaks to your audience and drives real results.
click on each step to learn more
We start with a 1:1 session with every client to understand what they want and envision for their
brand. We then build around this conversation by backing it up with design thinking. This is a human-centric design process we use, where we become obsessed with who your audience is (aka USER PERSONA), and brainstorm strategic ways to meet your customer where they are through detailed design.
step
one
Nowadays, studies show us that you have 0.05 seconds to make an impression. And you want to make each millisecond count on your favor. Usability goes beyond the functionality – it is the sum of your website parts: color palette, fonts, consistency, readability, user-friendliness, layout, product/service offerings etc. The right combination of these elements is what converts your prospect candidate into a client.
step
three
the
portfolio
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Website in a Day
Custom Design
Brand Identity
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